Our vision's statement

We work together in a team to discover, design, and develop digital technologies in which we put the human – who traditionally have been at the endpoint of a transaction – first. We are proud of our human value-oriented approach, and we believe in the power of our holistic and interdisciplinary approach as a change maker. In our usability lab, We welcome innovation - no matter where it originates. We aspire to learn, adapt, and communicate openly about our processes as we invest in the most promising edges of science, many aspects of human perception, decision-  and action behavior. By modeling and transferring these insights into technical systems to stimulate cognitive systems for academic and industrial applications, we develop new innovative and anticipative products that simultaneously fulfill the most significant user needs.

Research Domain

To develop cognitive systems that can interact and support users in an intuitive, anticipative, and natural way according to their individual needs, we apply a holistic approach where we combine modern methods and techniques from various disciplines, such as:

• Usability Engineering
• Augmented Reality
• Artificial Intelligence